Launched in 2019 by two fashion and luxury marketing experts, The Label Edition is the result of a strong desire to create a concept that arose from limited edition trends and the values of timelessness.
Barcelona based, Founder and Creative Director Veronique Vaillant von Siebenthal and Co-Founder Laura Johansson, believe that fashion should always compliment a woman’s essence, and never overwhelm:
“Our garments reflect female deliverance and a rebellion against restraint. In each piece, you will find an energy of effortless elegance in honor of the women and resilient personalities that most inspire us.”
“Whether you’re in the mood for magical whimsy, office-worthy sophistication, or a memorable night out, our capsule collections invoke a sense of wonder and excitement, allowing each facet of your personality to feel free. Each piece is meant to either join your wardrobe separately as a statement staple, or to compliment items from current and previous collections. They are ageless - yet inspired, proving that a garment can be beautiful and long- lasting.”
The Label Edition is available exclusively direct-to-consumer online, in select city pop-ups and limited partnerships with relevant retail establishments. Women of all ages can enjoy relaxed and comfortable fits, faux leather pieces and oversized garments. Each piece provides either the ultimate anchor to your look, or can be styled more demurely based on the occasion, and the wearer.
All of our garments are produced with care by dedicated craftsmen. We believe in transparency, and our quality is controlled and maintained by nearby production - something that is often missing from fast fashion lines. We aim to be as sustainable and conscious as we can, both in the materials that we use, and in producing our products locally (Europe). While it’s impossible to maintain control over everything (providers, fabrics, etc.), we think of ourselves as honest and hardworking, always learning and improving techniques. Designed and created with a real attention to detail, each piece is a reflection of our determined spirit. For us, this is fashion as it should be – beautiful, clean and personal.
We invite you to fall in love with our distinctive creations, and successively, with your liberated- self.