OUR STORY
Founded in Barcelona in 2019 by Véronique Vaillant von Siebenthal and Laura Johansson, The Label Edition was born from the friendship and shared vision of two cosmopolitan women. United by their passion for accessible luxury and timeless design, they created a brand that celebrates authenticity, natural elegance, and a distinctive sense of style.
From the beginning, The Label Edition has stood out for a vision of fashion that goes beyond aesthetics. Each piece tells a story, evokes emotion, and resonates with women who live with intention and style. Its unmistakable identity — a blend of originality and comfort — offers a versatile wardrobe designed to accompany different moments and moods.
At the creative heart of the brand is Véronique Vaillant von Siebenthal, co-founder and the soul of the project. Her refined eye and international sensibility shape collections that balance personal expression, harmony, and exceptional attention to detail. All pieces are produced in limited editions between Barcelona and Portugal, using natural fabrics, exclusive prints, and high-quality tailoring. At The Label Edition, we prioritize quality over quantity, designing garments to be worn, loved, and kept over time.
With an urban attitude and a distinct style, The Label Edition represents a new way of dressing: sophisticated, contemporary, and full of character. We design for the traveler, the art lover, the contemporary muse — women who appreciate craftsmanship and express who they are through what they choose to wear.