Launched in 2019 by two fashion and luxury marketing experts, The Label Edition is the result of a strong desire to create a concept centered around trends, ethical fashion and timelessness.
Based in Barcelona, Véronique Vaillant von Siebenthal, (founder and creative director), as well as Laura Johansson, (co-founder), are convinced that fashion should always compliment a woman’s essence, and never over whelm:
"Our garments reflect female deliverance and a rebellion against restraint. In each piece, you will find an energy of effortless elegance in honor of the women and resilient personalities that most inspire us."
Our daily values are those of attention to detail and integrity, constantly learning and improving techniques. All of our garments are produced with care by dedicated craftsmen. We believe in transparency, and our quality is controlled and maintained by nearby production; something that is often missing from fast fashion lines. We aim to be as sustainable as possible:
In the materials that we use, and in producing our products locally (Europe). While it’s impossible to maintain control over everything (suppliers, fabrics).
By avoiding the traditional sales and seasons time frame, thus giving importance to each of our pieces, by keeping them available until their final clearance.
The Label Edition is available exclusively direct-to-consumer online, in select city pop-ups and limited partnerships with relevant retail establishments. Women of all ages can enjoy relaxed and comfortable fits, faux leather pieces and oversized garments. Each piece provides either the ultimate anchor to your look, or can be styled more demurely based on the occasion, and the wearer. For us, this is fashion as it should be beautiful, clean and personal. We invite you to fall in love with our distinctive creations, and successively, with your liberated- self.