OUR STORY
Launched in 2019 by two fashion and luxury marketing experts, The Label Edition is the result of a strong desire to create a concept centered around trends, ethical fashion and timelessness.
Based in Barcelona, Véronique Vaillant von Siebenthal, (founder and creative director), as well as Laura Johansson,
(co-founder), are convinced that fashion should always compliment a woman’s essence, and never over whelm:
"Our garments reflect female deliverance and a rebellion against restraint. In each piece, you will find an energy of effortless elegance in honor of the women and resilient personalities that most inspire us."
OUR VALUES
Our daily values are those of attention to detail and integrity, constantly learning and improving techniques.
All of our garments are produced with care by dedicated craftsmen.
We believe in transparency, and our quality is controlled and maintained by nearby production; something that is often missing from fast fashion lines.
We aim to be as sustainable as possible:
In the materials that we use, and in producing our products locally (Europe). While it’s impossible to maintain control over everything (suppliers, fabrics).
By avoiding the traditional sales and seasons time frame, thus giving importance to each of our pieces, by keeping them available until their final clearance.
WHERE TO FIND US
The Label Edition joins selected partners creating exclusive collaborations of limited edition styles maintaining the value pilars of honest approach and attention to details and processes.